Combining technology and creativity for smart marketing.
Many businesses today struggle with keeping up with the latest marketing trends and are searching for ways to increase their client base. Look no further, our digital marketing team will provide you with an effective digital marketing strategy that makes sure your company is utilizing the latest and greatest tools.
This is done by taking an in depth look at your current strategy and branding, to see where improvements can be made to your website, social media platforms, email marketing, search engine optimization, and ad spend.
Your website should be the “home base” of all of your marketing. Having an out of date website can make or break a first impression of a user. Our team will work with your company to assess your current website and present a strategy on how we can improve it. Based on digital marketing trends and your company’s vision, we will modify its design, optimization, and speed to maximize conversions.
Paid advertising is used to drive more traffic to your website through ads on Google and social media, in addition to the organic engagement already generated. Unique audiences (job title, age, location, ect.) will be created and implemented to target the right users that have a high likelihood of conversion.
An effective digital marketing strategy requires the use of social media platforms. This involves creating content tailored to the context of each individual platform in order to drive user engagement. Each post has the potential to bring more users to your website and grow a larger audience over time.
Email marketing is used to enhance the relationship of your current clients and prospects for the purpose of continual business. A personal touch can be added as well, through the use of 1 to 1 email templates.
Is it possible to tell if your website is actually drawing people’s attention? Of course. We can set up website analytic tools to measure the user’s behavior and engagement when they are on your site. This will answer questions like: What are they clicking on the most? Where on the site are they getting stuck? And how many of conversing? We can help you implement this strategy to make sure your website is continually gaining attention.
Business Series Paid Advertising
Our paid advertising strategy has been very useful for a Managed Service Provider that hosts a Business series every month. On social media, we published posts promoting their upcoming event each month and boosted them through ad spend to reach a larger audience. As we help you use this strategy, your reach will be expanded, and more users will be aware of your culture and what services your business provides.
Design, Speed, and Optimization
Since your website is the home base of your brand, it needs to look great. While working on one law firm’s website, we gave it a clean modern new look and optimized the site’s speed which helps with SEO. Website speed refers to how fast your website loads when searched and when opened by the user. According to GTmetrix, the average load time is 7 seconds. To compare, we were able to optimize this site to a speed of 2.2 seconds. When we help improve this aspect of your website, it will not only enhance the user’s experience, but also make your site rank higher on search engines.
“Don't be afraid to dive in and learn.”Denise Casagrande is the President/COO of PCG Digital. PCG...
“Take advantage of your marketing tools.”Tyler Daniels is a Digital Marketing Specialist here at...
“You're constantly marketing yourself.”Brianna Hellrigel is a Digital Marketing Specialist here at...
A podcast dedicated to helping business leaders in the northeast!
If you want helpful business tips for your company and the opportunity to connect with innovators in your industry, listen to Discussions by Domain. You won’t regret it!